The December Post

An year has passed. All of us have achieved something in life. we have seen success. we have seen failures. we have fallen in love.we had a heart break. But every experience in our life has changed us.
These experiences have transformed us to explore our emotions, these experiences have made us stronger than ever. Life is nothing but the ocean of experiences.

Every moment, every phase of life is filled with a challenge. A life without a challenge is not worth living. It's okay if you are running late, It's okay if you are having a tough time of your life, It's okay if you feel lonely, It's okay if you think you are not being loved, It's okay if you are facing a failure, It's okay to cry but one should always muster up the courage to face the world. The courage is within you. You can achieve anything you want. All you need to do is to blow away the negativity from your life.

Stop comparing yourself. you are unique. you are special. Always think about your achievements when you feel low. Always think about the difficulties you faced boldly in life when you feel weak. Always see the unique talent that only you possess when you feel the other person is better. The most special gift that you can give to yourself when you welcome a new year is HAPPINESS. Your happiness is in your hand. 

This was an year of varied emotions of anger, happiness, sadness, disappointment. But this was certainly the year that changed you from within. The beautiful year is awaiting for you. All you need to do is to blow away the negativity from your life and breathe.

A Biriyani Tale

A Biriyani tale

Finding words to express your views is one of the difficult situations one could face in life. But possibly this is the happiest moment of the life when words can’t describe the emotions and feelings that one experiences. 

Philosophically life is like the musical notes or like the symphony, or life is like a roller coaster ride but the child in you will always say that life is all about the foods (well at least for some of you). Food can be cuisines, deserts , meal, breakfast, brunch, lunch and many more names can be given but the stories that begin on a dinner table stays for a long time.

Mia met her college friends almost after 10 years of the graduation. Sitting around the round dinner table everyone was having a very formal and a decent conversation. Meanwhile some were busy texting, checking out mails and of course taking selfies. The waiter walked in and asked for the order. The hubbub around the table paused for a second and mia spoke up “biriyani for all”. That one word reminded them of the good old days : the days when all of them used to bunk classes for a movie, the unexpected strike days that used to bring the smile on the face, it reminded them of the hostel days where Sunday meal was the “biriyani”, the days that was all about just being happy and carefree.

The biriyani is the connection that unites the old college friends once again. We all have those connections which need to be refreshed and revived. Life is all about the connections that we share with the person sitting next to us. The smile of the kid reminds us of our childhood days. The empty classrooms reminds us of our school days. The Cutting CHAI and the canteens reminds us of our college days. These are the days when we meet few people who are going to stay with us forever. These are the people who remind us of our happy days. Never lose such few people from your life. The happiness is the outcome of the connections. The connections over the coffee, movies or the “Biriyanis” need to be rejuvenated.

The connections are like the thread that connects the soul with the body. Heart to heart conversation is the best to create the magic of connections. The digital social media will not help to build up a real connection. The real conversation that starts with showcasing the creativity and the inner self helps to develop a bond.

When connections are real, they simply cannot die. They can be buried, or ignored, or you could simply walk away from, but they can never be broken unlike the relationships built over the finite spaces.

The connections may be invisible but it is always buried in the hearts of those who genuinely care for others.

So break the ice,

Create the magic of connections

Over a coffee or the “Biriyani” !!!

Dear Me

In the era of open letters to mom, dad, sister, brother, every single or hooked up person and all the varied personas on this planet; an open letter to Me is highly necessary. This letter showcases the real power of the individual.The three advice that everyone has to give themselves.

Dear Me,

Life is been boring since few years. Agreed. But life has been interesting too dear. Look around you. Don't you think life has actually been changed? You have surpassed so many challenging paths in your life. Now as an individual evaluate yourself. You have grown up as a dignified personality. No matter what you do, No matter who's with you; what matters is that you have reached the heights of success. Success cannot be measured in terms of a ravishing job, quality education or cash which takes seconds to turn into just a piece of paper. In fact success is to be measured in terms of the dignity that you own, the personality that you perceive, and the attitude that fits as the crown on the head. So rather than being upset; start evaluating yourself. 

Advice 1: Learn to change your perception and the world will bow towards you.

Your relationship status on Facebook isn’t going to decide who you are. Being single isn't the sign of loneliness. In fact it is the sign of being independent enough to face the world on your own. You are an extra-powerful person. The heart breaks have added extra potential in you. The nature is praising you for what you have done material or immaterial. 

Advice 2: Understand the true meaning of being Single. Single means stronger.

After every cloudy night there comes a beautiful morning. But remember this cloudy dusky night makes you stronger than ever. This vivacious night makes you courageous enough to welcome more cloudy nights. This amour propre night makes you a cheerful person to welcome the bright morning with open arms. These cloudy nights resembles the hurdles that you have faced and will face in your life and these problems have made you what you are now. 

Advice 3: Problems are the lift that you have to take to reach the top floor of success. Only this lift can uplift you to the Seventh sky.

It is high time to come out of that comfy zone and show the world your powers. 

Grab an umbrella before you walk out into the rain!

Cut the Mustard !!!

Cut the mustard

Hope, inspiration, dreams and success. Often heard words. These are the words which could easily be encountered in any inspirational books; it serves as the bread of any motivational speech. Whenever in distress grab an inspirational book; read it and feel refreshed and confident. Again when you feel distress and tensed do the same or watch any inspirational movies or go and attend any motivational classes. Well is that the permanent solution? This is the question that we need to ask ourselves. Every human being on this earth goes through this situation of lack of confidence and tension or distress. Nobody can deny the fact that life is a game and it has got several levels to play and confidence is the only tool that a player can carry. The hurdles that one faces in this game are inescapable. The only difference is that life doesn’t gives us break as in games. The confidence should be built forever. In life one can’t pause and pump up confidence level and resume the game.

Life is unpredictable. No rules and regulations. Always unexpected should be expected in life. So to succeed in the game of life, reading books, novels or watching and attending inspirational workshops are not a wise solution always.

The best masters of our lives are we ourselves. We can bring a huge change in our lives. When in distress inspire yourselves. Your life itself is the best inspirational story to hear. Your past achievements are the best memories of your success which boosts up your confidence. No book can ever provide you with that moment of self realization. You are standing in this point of life after crossing several bridges of difficulties and hurdles. You don’t need a motivational workshops or movies to build up confidence in you. Rewind the moment of your success to visualize an inspirational movie. Flip through the old scraps of achievements to read an inspirational book. Listen to the inner master in you to hear a motivational speaker. It is within you; you don’t have to look around.  Every cloud has a silver lining. These silver linings will shower the happiness and joy upon you. Whenever caught between two stools just look within you for the advice.

Discover yourself.

Be the motivation. Not the distraction.

Enlighten yourself to cut the mustard !!!

SHADES OF LIFE: SWOT Analysis, Marketing and Nature !!!

SHADES OF LIFE: SWOT Analysis, Marketing and Nature !!!: A switch from nature to marketing. Well nature and marketing are interconnected to each other in a broad way.Just like different shades ...

SWOT Analysis, Marketing and Nature !!!

A switch from nature to marketing.

Well nature and marketing are interconnected to each other in a broad way.Just like different shades of nature , we do have different shades of marketing and marketing could best be analyzed with the help of the nature. As nature has different seasons to add essence to the spirit of the nature, in marketing SWOT plays a similar role. Just like four seasons of the nature, the four SWOT tools add essence to the marketing. 

SWOT:

Well often heard word. right ?

Yeah..

But it do have one fundamental usage in the field of marketing and analysis.

Marketing research and analysis team in any firm deals with this word in day to day life to exemplify their product and evaluate the needs of the consumers.

Marketing is all about understanding and meeting customer needs.

Real time marketing takes advantage of current events in producing timely communication that reaches the market quickly and efficiently. Whatever may be the scenario,SWOT acts like a cherry on the cake which ultimately helps in the overall progress of the product in a  substantial manner. 

So What is SWOT ?

S-STRENGTHS

W-WEAKNESS

O-OPPORTUNITIES

T-THREATS

It is mandatory to be aware about the strength of the company. It gives an overview about the future needs and basis among the customers.The knowledge about the weakness is an unavoidable aspect as one needs to know about the weakness or the shortcomings of the product to be launched. The opportunities off course gives a new dimension and strength to the product basement. More the opportunities more will be the needs and which will eventually help in expertise and marketing. Threats - to be aware of the competitors in the market is essential and will help to revolutionise the brand in the market.

Segmentation and Market research leads to target more consumers and establish quality over quantity in a broad way. The objectives of the market research focuses on collecting data from the past or present and making decisions on the basis of the future requirements.The key insight to any marketing team broadly involves to establish a permanent growth of the products. But market is dynamic according to the varying interests of the consumers, therefore a perfect planning structure is required to popularise the product in a more general way.

The dynamic marketing environment and establishing the need for the product among the users is necessary for the growth of the firm. The awareness about the Competitions in the market, the Customers and the Company is helpful to implement the tools of SWOT in the business analytical world.

Strengths and Weakness are internal but the Opportunities and Threats are external. The efficient implementation of the SWOT tools can help in the business growth both internally and externally.Business is a dynamic game and Marketing tends to be one of the key levels in it. 

So the best things can be learned from the nature. Everything is available in the more simpler manner than anything else in the lap of the nature. From analytics to statistics;coding to development; the tools of business or the ingredients of technology everything is comprised in nature.  

Explore the nature to unleash the knowledge.

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